Awards
The Lawrance joins ´A Celebration of Excellence´ at The White Rose Awards 2010
Reaching the criteria to be considered for Welcome to Yorkshire's White Rose Awards is one that many don't meet. After all the event surrounding the awards is hailed as 'the biggest and most spectacular tourism event of the year' It's no surprise in that respect that organisers are looking for the cream of the crop in terms of who excels in attracting guests and visitors to Yorkshire.
The Lawrance, who is a finalist in the 'Best Serviced Apartment' category has impressed so far on all levels. The luxury brand whose unique offering over 3 prestigious locations has been attracting national praise from the lifestyle, business and trade press is proud of reaching their second high profile shortlist in as many months.
Kate Morrell, Marketing Manager for the brand comments 'The Lawrance is fast becoming recognised for fine attention to detail, excellent customer service and super luxe interior design in historic buildings.' 'This accolade cements the fact that we are hitting the mark in terms of offering helping to drive a high calibre of tourism towards Yorkshire'.
Finalists had to complete a rigorous entry covering topics such as 'Commitment to Excellence', 'Occupancy rates', 'Investment in Staff Training and Development', Accessibility, Innovative Marketing and 'Sustainable Tourism'. Evidence to prove excellent customer experience and national press exposure to validate the entry has provided The Lawrance with a solid platform to showcase the brands achievements so far.
The Welcome to Yorkshire, White Rose Awards 2010 will be hosted on the 4th of October 2010 at The Yorkshire Event Centre in Harrogate. A 'record number of entries' received earmarks this event over the rest and to celebrate a 'spectacular show' is planned with the event's menu designed and prepared by Yorkshire's Michelin stared chefs.
Recognised for their positive and far reaching contribution to Yorkshire's leisure and tourism industry The Lawrance have been shortlisted by RICS (Royal Institution of Chartered Surveyors) in the sought after Leisure and Tourism category.
Opened in 2009 The Lawrance brand is 19 luxury serviced suites. They have been successful in carving a niche offering for their guests by showcasing North Yorkshire through a taste of life in Harrogate. Leisure and business travellers experience a combination of vernacular architecture and 5 star services from 3 stunning Harrogate locations.
Kings House is an urban hideaway in the centre of Harrogate. A bolt hole to enjoy fine Harrogate living literally steps away from the acclaimed spa and boutique shopping and opposite the Harrogate International Centre.
York Road, one of Harrogate's most prestigious addresses is the perfect back drop to the wealth of country and outdoor pursuits North Yorkshire has to offer. A country pad with a stroke of spa town chic.
Duchy is an exquisite example of elite Harrogate living with leafy green surrounds and carefully kept lawns. Perfect for those looking for a fashionable mix of glamour and boho chic.
The Lawrance's Marketing Manager Kate Morrell comments 'we are delighted with our nomination and are proud to be alongside some of the most inspirational initiatives in the property and construction sectors.'
The winners of the 2010 RICS Pro Yorkshire Awards will be revealed at a gala dinner held in Leeds, on May 14.